An initiative to celebrate and support young women who are taking it higher, challenging social barriers, and making the world a more beautiful place...

About #stand4her

Around the world, millions of girls are unable to fulfil their dreams due to economic, social and political barriers, or simply because of their gender. Yet, despite this difficult reality, brave young women across the globe are breaking down boundaries, shattering stereotypes and standing up for their causes. They are making the world a better place for other women, their communities, and everybody else.

The #stand4her is a project of Avon to celebrate the bravery of young women, supporting them to become who they want to be. A world with more empowered women is a more beautiful world.

Inspiring Young Women From Around the World

With more than 6 million Representatives, and as the biggest corporate supporter of female causes, Avon is more than a beauty company: it’s a global network of women.

Since 1886, we’ve been amazed by stories of fearless women breaking barriers, and making it happen, across the globe. They’re doing it for themselves, and for their communities. Now, we’re celebrating inspiring women from around the world, from a range industries and backgrounds, and are sharing their stories with you.

Entrepreneurs, artists, athletes, writers, journalists, activists and survivors. These brave young women, from all over the world, share something in common: by standing up for their dreams, they are giving hope to society and inspiring a whole generation of empowered girls.

Alice May-Purkiss

Alice-May Purkiss

United Kingdom

“I tell my story and go through the signs and symptoms of breast cancer in the hope that we can stamp out the late detection,” Alice-May Purkiss, breast cancer survivor, journalist and volunteer... more

Carolina & Vitoria Marcilio

Carolina & Vitoria Marcilio

Brazil

“Our songs intend to give a voice to women in a male-dominated genre. We are not disposable objects, submissive to men’s will,” Carolina and Vitoria Marcilio, YouTubers who sing against sexism... more

Evelina Cabrera

Evelina Cabrera

Argentina

“Soccer is a powerful tool that allows us to empower women. And we have already proven that it has no gender restrictions.” Evelina Cabrera, soccer coach and founder of the Argentine Women’s Soccer Association (AFFAR)... more

Gaia Elisa Rossi

Gaia Elisa Rossi

Italy

“After my shows, people say: ‘Wow, you’re very good and so experienced’ and I always reply: ‘Yes, you know, women sometimes can do it...’”, Gaia Elisa Rossi, professional magician... more

Kamila Sidor

Kamila Sidor

Poland

“My dream is to reach a point where there is no need to encourage women in technology, because it would be a given that everyone could develop a career in this field,” Kamila Sidor, Founder of Geek Girls Carrots and Chairwoman of the Foundation's Board of Directors... more

Lynn Pingugu

Lynn Pinugu

Philippines

“I strongly believe in the power of knowledge and education to transform a person’s life,” Lynn Pinugu, social entrepreneur and founder of Mano Amiga... more

Mariana Valera

Mariana Varela

Argentina

“Our dream is to close the gender gap in technology and create diversified work groups,” Mariana Varela, graphic designer and founder of Chicas en Tecnología (Girls in Technology)... more

Martha Azereth Briones

Martha Azereth Briones

Mexico

“I chose to study architecture to help people who need sustainable and adequate housing,” Martha Azereth Briones, architecture student and Avon Representative... more

Marzena Michalec

Marzena Michalec

Poland

“I want women to share their experiences and talk about health as much as any other everyday subject,” Marzena Michalec, breast cancer survivor and founder of the Women’s Run Foundation... more

MC Soffia

MC Soffia

Brazil

“I want to encourage all black children to be proud of who they are. I share my message when I sing,” MC Soffia, hip-hop singer... more

Panmela Castro

Panmela Castro

Brazil

“My proudest moment is every time women reach out to me to tell their stories and to express how important my work is for them,” Panmela Castro, feminist, visual artist and human rights activist... more

Paulina Rojas

Paulina Rojas

Chile

“To me, being a feminist means asking oneself about the world.” Paulina Rojas, Volunteer and Executive Director of the Chilean Observatory Against Street Harassment (OCAC)... more

Victoria Herrera

Victoria Herrera

Philippines

“I’d love to see a world where self-love, kindness, and compassion are the new normal,” Victoria Herrera, TV host, model, entrepreneur and founder of She Talks Asia... more

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Icona Pop

Icona Pop was officially founded in 2009 under the Swedish midnight sun when Aino Jawo and Caroline Hjelt bonded over heartbreak and breakbeats. Aino has fond memories of meeting her future bandmate Caroline Hjelt: “I was dumped, and a mutual friend forced me to go to a party. Caroline was hosting it.”

Three years after that “love-at-first-sight” encounter, as the girls themselves call it, Icona Pop has become one of the most successful international female pop duos. They’ve sold over 8 million copies of their first triple-platinum hit single “I Love It”, which has amassed more than 8 million singles sold, and it’s been streamed more than 400 million times worldwide.

Empowered, fearless and bold, the duo embodies everything Avon stands for. “It’s an honour to be part of this project. The stories of the girls of the #Stand4Her project is breath-taking. We all may have different histories and come from different parts of the world, but we can still be supportive and inspire each other. When we were invited, it was a no-brainer.” says Caroline. “We are here to make a change. We have always been very involved with gender equality and it’s very empowering to see what all of these girls are doing for society. We are very honoured,” adds Aino.

Check out the full interview with Icona Pop:

What does the project #stand4her mean to you?
What do you love about this partnership with Avon?
What does girl power mean to you?
What does sisterhood mean to you?
What inspired you to write All My Girls?
What is your advice for young girls who want to change the world?

Avon Causes

Avon helps millions of women all over the world to get ahead in life, in their own way, and on their own terms.

We are passionate about supporting the causes that matter most to women. Avon and the Avon Foundation for Women have contributed over $1 billion in over 50 countries, making a real difference in the health and wellbeing of women and girls across the world.

Avon goes beyond funding and fundraising, by rallying our whole community, aiming to make the biggest difference we can by reaching millions. From raising awareness to delivering lifesaving interventions, we are deeply proud of our pioneering work in breast cancer awareness and in ending violence against women.

Over the last 25 years, with the support of our six million independent Avon Representatives worldwide, as well as our employees and customers, Avon and the Avon Foundation for Women have donated more than $800 million to breast cancer causes, educated 180 million women about the disease, and funded breast-health screenings for nearly 20 million women.

We're proud of what we have done. But we know there is much more to do. We won't stop until every woman knows the risks, knows the signs, and knows how and when to take action to protect her breast health.

Early detection of breast cancer saves lives. At Avon, we believe that no woman should die because she was left in the dark about breast cancer. Yet too many women still aren’t aware of their risks, don’t know which signs to look for, or what to do and where to go if they’re concerned. We can change this.

That’s why we’re promising to help every woman become breast-health aware.

Help every woman know the risks so, no matter her age, she understands the factors that may influence her risk of developing breast cancer, and what she can do to manage them.

Help every woman know the signs so she knows what breast health means for her and can recognise the early symptoms of breast cancer.

Help every woman know how to take action so she can seek help and medical advice when it’s needed.

At Avon, we believe in a world where women and girls can flourish, free from the threat of violence.

One in three women will be a victim of violence in her lifetime. These crimes all too often go unreported: because of fear, shame, doubts that anyone will listen, and for reasons we will never know. People are not statistics. Every instance is one too many.

That is why Avon is promising to help end violence against women and girls worldwide.

We’re committing our resources, assets, and energy to make sure that everyone we work with and work for is:

Aware. We’ll use our global platforms to shed light on violence against women and girls in all its forms and talk about what needs to change in order to end it.

Informed. We’ll ensure that our customers, network of Representatives, Associates, and supply chain partners have the knowledge and information to recognise violence and the threat of violence, and know how to access the resources and support available.

Supported. We’ll work with local organisations to ensure that women have access to support and bring together global leaders and change-makers to make sure that they are understood, supported and fairly treated when they do so.